FOURPOST - Penguin Random House - MALL OF AMERICA

CLIENT

“Fourpost is a shopping destination for today’s family that combines the best brands and experiences under one roof. [Their] retail communities feature rotating selections of fresh brands and inventory, local eats, and interactive, family-friendly environments.” -Fourpost

Fourpost has partnered with Penguin Random House. Penguin Random House is “committed to publishing great books, connecting readers and authors globally, and spreading the love of reading.” -Penguin Random House

PROBLEM

Fourpost wanted to showcase their partnership with Penguin Random House, but mall shopping can get pretty hectic and more than a little bit frustrating on many occasions. Unfortunately, that isn’t the most conducive headspace to thoughtfully peruse titles and to flip through book pages. Without drastically augmenting the actual architecture of the store, we needed to create an environment that was inviting, private, and relaxing without actually annexing it from the rest of the store.

SOLUTION

Working with the design and marketing teams at Fourpost, a giant ‘reading nook’. This relaxing environment would allow customers to take a breath from the craziness of mall shopping and provide the room and atmosphere to spend time with a good book. We created a space that mimicked the intimacy and comfort of a living room with the trimmings of a library. The Penguin Random House corner became its own ‘house’ with a custom rooftop above the modified built-in bookcases and filled to the brim with some of its best titles.