Utah Opera

CLIENT

Since 1978, Utah Opera has cultivated and entertained a growing audience of more than 150,000 annually around the intermountain area. It produces opera with artistic standards of distinction and with a fresh vibrancy - new works for the area as well as the classics. -Utah Opera

PROBLEM

Championing a 'fresh take' on every opera it performs, Utah Opera needed original designs for its branded merchandise to be sold at shows. UO wanted unique imagery that advertised classic operas in new ways.

SOLUTION

Each design distilled the opera's most iconic ideas, themes, or characters. Saturated colors coupled with crisp text interact with the opera's main symbols for a refreshing and artistic interpretation of each show.